Ice cream makes up the majority of the market; the sector can be further divided into take-home ice cream and wrapped impulse sales. Premium and luxury ice creams are the driving force behind growth in the industry, and new flavours and product innovation are also pushing up sales. Both large global brands and smaller UK specialists operate in the market. The frozen desserts market is dominated by own labels.The economic crisis has changed consumer habits in the UK. Cash-strapped Britons are no longer be able afford to dine out. However, they still want to treat themselves and are buying quality products, including ice cream and frozen desserts, but they are limiting purchasing frequency. Ice cream is being bought as a guilty pleasure for indulgent occasions and as rewards. In addition, consumers are treating themselves to desserts to add excitement to the dinner occasion, as well as snacktime. However, sales in frozen desserts have been slow because the sector must compete with other food aisles in the market, particularly chilled desserts.
To Know More - The ice cream and frozen desserts industry grown 3%
